Google just rolled out a new feature that could be a game-changer for local businesses looking to stand out in search results. It’s called the “Frequently Saved” label, and while it might seem like just a small badge on your Google Business Profile, it’s actually a powerful trust signal that can influence potential customers to choose you over your competitors.
In this post, we’ll break down:
- What the “Frequently Saved” label is
- Why it’s important for your business
- How to earn it with three simple strategies
- Let’s dive in.
What Is the “Frequently Saved” Label?
The “Frequently Saved” label is a new feature Google is adding to business profiles that get a high number of saves from users. When someone searches for businesses like yours, they might see this little badge next to your name, signaling, “Hey, a lot of people trust and save this business!”
Think of it like social proof on autopilot. It’s similar to seeing a restaurant packed with people—it makes you think, “This place must be good.” That’s the kind of credibility this label gives your business, right there in Google search results.
But here’s the catch: you don’t get this label automatically. You have to earn it by getting people to save your Google Business Profile.
So, how do you do that? Here are the top three strategies to help you get there.
1. Upload High-Quality, Authentic Photos
When people search for a business, they want to know what they’re getting into. Your photos are often the first impression they have of your business.
But this isn’t about uploading random snapshots. It’s about showcasing your business in a way that builds trust and makes people feel like they already know you. Here’s what to focus on:
- Exterior Shots: Show the outside of your location so people recognize it when they visit.
- Interior Photos: Give potential customers a feel for your vibe—whether it’s cozy, modern, professional, or fun.
- Products/Services: Highlight what you offer with clear, attractive images.
- Team Photos: People connect with faces. Show your staff in action, interacting with customers, or just being themselves.
Pro Tip: Don’t be afraid to include candid, behind-the-scenes shots. Authenticity matters more than perfection.
And if managing all these photos feels overwhelming, tools like Paige can automate the process, making it easy to keep your profile fresh without all the hassle.
2. Link Your Social Media Profiles
Did you know Google is now integrating social media more heavily into business profiles? In fact, they’ll even pull your latest posts from platforms like Instagram and display them directly on your Google Business Profile.
This isn’t just a cool feature—it’s a trust signal. When potential customers see that your business is active on social media, it makes you look more legitimate and engaged with your audience.
Here’s what you should do:
- Connect your active social media accounts to your Google Business Profile.
- Post regularly on the platforms that matter most to your audience (whether that’s Instagram, Facebook, LinkedIn, etc.).
- Share content that reflects your brand’s personality—not just promotional stuff, but real moments, customer interactions, and behind-the-scenes content.
Again, if this sounds like too much to juggle, Paige can help automate this process, ensuring your latest content always shows up without you lifting a finger.
3. Get More Reviews (Yes, We’re Saying It Again!)
We talk about reviews a lot—and for good reason. They’re still one of the most powerful tools for building trust with potential customers.
Think about it: when you’re deciding where to eat, which plumber to call, or which gym to join, what’s the first thing you do? You check the reviews.
Here’s how to get more (and better) reviews:
- Ask for them consistently. After every sale, service, or customer interaction, make it a habit to ask for feedback.
- Make it easy. Send a direct link to your Google review page so customers don’t have to search for it.
- Encourage details. Reviews that talk about specific experiences—and include photos—carry more weight.
Bonus Tip: Respond to your reviews, both positive and negative. It shows you care about your customers’ feedback and helps build even more trust.
Why This All Matters (Beyond the Badge)
Sure, earning the “Frequently Saved” label is great—it’s a visual sign of credibility. But the real value comes from what it represents:
- A profile that’s rich with authentic content
- A business that’s active, engaged, and trustworthy
- A reputation that’s backed by real people, not just marketing claims
The businesses that focus on these fundamentals—photos, social media, reviews—are the ones that rise to the top of local search results. And the truth is, most of your competitors aren’t doing this consistently. That’s your opportunity to stand out.
Need Help? We’ve Got You Covered
If all of this sounds like a lot to manage, don’t worry—we’re here to help. Head over to our website, click the “Need Help?” button, and drop your contact info. We’ll reach out to see how we can support your business and help you dominate local search without the headache.
Don’t overlook the simple stuff. It’s often the basics—great photos, social proof, and a little consistency—that make the biggest difference in getting your business noticed.
Ready to stand out? Start with these three steps today.
Show Notes
In this episode of The Local Biz Guys Podcast, we’re diving into a brand-new feature that Google just rolled out—the “Frequently Saved” label for Google Business Profiles. This little badge might seem small, but it packs a big punch when it comes to building trust with potential customers. It’s a clear signal that your business is popular, credible, and worth checking out.
But how do you earn that badge? That’s exactly what we’re covering today. I’ll break down the top three strategies to help you get more people saving your business on Google:
✅ Uploading Impactful Photos: Learn why high-quality, authentic images are key to grabbing attention and making your business feel real and relatable.
✅ Linking Your Social Media Profiles: Discover how Google is integrating social media into business profiles—and how this can boost your credibility with just a few simple tweaks.
✅ Getting Reviews (Consistently): We talk about this all the time because it works. Find out the best ways to encourage detailed, photo-rich reviews that do more than just fill space—they build trust.
I’ll also share tips on automating some of these tasks to save you time while keeping your profile fresh and engaging.
Why You Should Listen:
- If you’re a local business owner who wants to stand out in Google search results
- If you’re tired of feeling invisible compared to your competitors
- Or if you just want simple, effective marketing strategies without the fluff
This episode is packed with actionable insights that you can start implementing today.
Need Help?
If all of this sounds overwhelming, we’ve got you covered. Head over to our website, click the “Need Help?” button, and send us your contact info. We’ll reach out to discuss how we can support your business and take the hassle off your plate.
🎧 Tune in now to learn how to get that “Frequently Saved” badge and turn more searchers into loyal customers!
