TL;DR
To fix incorrect social media links on your Google Business Profile, sign into your GBP dashboard, select "Edit profile," scroll to "Social profiles," and either replace the old Facebook URL with your new one or delete it using the trash can icon and add your new link. Google only allows one Facebook link per profile, so you must replace, not add, a second one. Changes typically take a few minutes to a few hours to appear publicly.
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Why Is Google Showing My Old Facebook Page?
You finally made the switch. Maybe you rebranded, merged pages, or just wanted a fresh start on Facebook. You created a shiny new business page, started posting again, and then, wait a minute, why is Google still linking people to that ancient, abandoned Facebook page you haven't touched in two years?
This is one of those frustrating little problems that can quietly hurt your business. Potential customers click on that dead link, see a page with outdated info (or worse, nothing at all), and suddenly they're questioning whether you're even still in business.
The good news? This is totally fixable. And it only takes a few minutes.
Let's walk through exactly how to update, replace, or remove the wrong social media links on your Google Business Profile so customers always land on the right page.
How Does Google Get Your Social Media Links in the First Place?
Before we fix the problem, it helps to understand how it happened.
Google pulls social media links for your Business Profile from a few different sources:
- Links you manually added when setting up or editing your profile
- Links Google scraped from your website or other online sources
- User-suggested edits (yes, random people can suggest changes to your listing)
In many cases, the old Facebook link was added months or years ago: back when that page was still active. Google doesn't automatically detect when a social page goes dormant or gets replaced. It just keeps showing what's on file until you tell it otherwise.
As Google continues to test new ways to display social links prominently on Business Profiles, having the correct links is more important than ever.
Step-by-Step: How to Edit Your Facebook Link on Google Business Profile
Here's the straightforward method to swap out that old link for your new Facebook page:
Step 1: Go to your Google Business Profile and sign in with the Google account that manages your listing.
Step 2: Once you're in your dashboard, click on "Edit profile."
Step 3: Scroll down until you see the section labeled "Social profiles."
Step 4: Click "Edit" next to Social profiles.
Step 5: Find the existing Facebook link. Delete the old URL and paste your new Facebook page URL in the "Web address" field.
Step 6: Click "Save."
That's it. Google will process the update, and your new Facebook link should appear on your public profile within a few minutes to a few hours.
Alternative Method: Delete the Old Link First, Then Add the New One
If you'd rather start fresh: or if the edit function is giving you trouble: you can remove the old link entirely before adding your new one.
Step 1: Follow the same steps above to navigate to your Social profiles section.
Step 2: Next to the old Facebook link, click the trash can icon to delete it.
Step 3: Save your changes.
Step 4: Go back into the Social profiles section and click "Add" to enter your new Facebook page URL.
Step 5: Save again.
This two-step approach can be helpful if you're dealing with multiple outdated social links or if the direct edit isn't behaving as expected.
Important Things to Know About GBP Social Links
A few quick notes that will save you headaches:
You Can Only Have One Facebook Link
Google Business Profile only allows one link per social platform. You can't add both your old and new Facebook pages: you have to choose one. This is why replacing or deleting the old link is necessary.
Changes Aren't Instant
After saving, don't panic if you still see the old link for a little while. Google's systems can take anywhere from a few minutes to several hours to reflect the update publicly. In rare cases, caching issues can cause delays of up to 24-48 hours.
Double-Check Your New URL
Make sure you're copying the correct URL from your new Facebook page. A small typo or grabbing a link to a specific post instead of the main page can cause problems.
Pro tip: Go to your Facebook business page, copy the URL directly from your browser's address bar, and paste it into Google. Test the link before saving to make sure it goes where you expect.
What If the Old Link Keeps Showing Up?
You followed all the steps, waited patiently, and… the old Facebook page is still there. Now what?
This usually comes down to one of two issues:
1. Google's Cache Hasn't Cleared Yet
Sometimes Google's systems are just slow. Give it a full 48 hours before escalating. If you're still seeing the wrong link after two days, move on to the next option.
2. You Need to Contact Google Support
If the incorrect link persists despite your edits, it's time to reach out to Google Business Profile support directly. You can do this through:
- The "Support" option in your GBP dashboard
- The Google Business Profile Help Community
- Twitter/X by messaging @GoogleMyBiz
When you contact them, be specific. Tell them the old URL that's displaying, provide the correct new URL, and mention that you've already tried editing it yourself. Screenshots help.
Why Correct Social Links Actually Matter for Your Business
You might be wondering if this is really worth the effort. It's just a Facebook link, right?
Actually, having accurate social media links on your Google Business Profile matters more than most business owners realize:
Trust and Credibility
When a potential customer clicks on your Facebook link and lands on a dead or outdated page, it raises red flags. Are you still in business? Do you care about your online presence? First impressions happen fast.
Engagement Opportunities
Your active social pages are where you're posting updates, responding to comments, and building community. If Google is sending people to the wrong place, you're missing out on engagement that could convert browsers into buyers.
Consistent NAP and Brand Signals
Search engines (and AI platforms) love consistency. When your business name, address, phone number, and social profiles all match up across the web, it sends strong trust signals. Broken or mismatched links do the opposite.
AI Search Visibility
Platforms like ChatGPT, Perplexity, and Google Gemini are increasingly pulling business information from structured sources like Google Business Profile. If your social links are wrong there, that bad data can propagate across AI-generated answers and summaries.
Preventing This Problem in the Future
Once you've fixed your social links, here are a few habits to keep them accurate going forward:
Audit your GBP quarterly. Set a reminder to review your profile every few months. Check that all links, hours, and contact info are still correct.
Update GBP whenever you make changes elsewhere. Rebranding? New social page? New website? Add "update Google Business Profile" to your checklist.
Monitor for user-suggested edits. Google allows anyone to suggest changes to your listing. Check your profile regularly to catch and reject incorrect suggestions before they go live.
Use a consistent social handle across platforms. This makes it easier to keep track of your links and reduces confusion for both you and your customers.
If you're managing multiple business locations, staying on top of social links becomes even more critical: and more complex.
Final Thoughts: Take Five Minutes and Fix It Today
Outdated social links on your Google Business Profile are one of those "small" issues that quietly chip away at your credibility and customer trust. The fix is simple and takes less than five minutes.
Sign in, edit your social profiles, paste the correct link, and save. Done.
If you're running into trouble or just want someone else to handle your GBP optimization so you can focus on running your business, reach out to the team at LocalBizGuys. We specialize in making sure your local presence is buttoned up, accurate, and working hard to bring in customers.
Your new Facebook page deserves the spotlight. Let's make sure Google knows where to send people.
