Quick Summary & Key Takeaways
Having the wrong details on your Google Business Profile (GBP) can easily turn away potential customers. Whether you’ve moved locations, extended your hours, or just spotted a typo, keeping your profile accurate is crucial for both search visibility and customer trust. The good news is—you can get this fixed in just a few minutes, and it’s easier than you think.
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Takeaways:
- Sign in to your Google Business Profile using your business email.
- You can quickly update business hours, address, contact info, and more.
- Google reviews all changes before they go live, usually within 10 minutes.
- Staying on top of your GBP isn’t a “set and forget” task—regular checks mean happier customers.
Why Accurate GBP Info Matters
Picture this: A potential customer looks up your business, sees you’re open until 7pm, drives over, and finds the doors locked at 6pm. Not great, right? That one mix-up can mean a lost sale and a negative review.
Accurate details aren’t just about making life easier for customers. Google uses your profile info to decide whether your business deserves to show up in those all-important local search results. “The more accurate your profile, the more Google trusts you,” says Jon Dodson, LocalBizGuys Owner.
Step 1: Logging into Your Google Business Profile
Before you can make any changes, you’ll need to get into your GBP dashboard. Here’s how:
- Go to: business.google.com
- Log in with the Google account tied to your business (the one you used to claim or set up the profile).
- Choose your location if you manage more than one business.
Pro Tip: If you’re already signed in, just search your business name and city in Google Search—they’ll pull up an editable version of your GBP right there on the results page.
Step 2: Updating Business Hours
Keeping your hours current is one of the top reasons businesses get calls or reviews complaining about “wrong info.” Fortunately, changing hours is straightforward.
Here’s what to do:
- Click the “Edit profile” button (usually near the top left).
- Navigate to the “Hours” section—look for the little clock icon.
- Edit each day by hitting the pencil icon next to the hours. You can:
- Set regular opening and closing times for each day
- Mark days as “Closed”
- Indicate if you’re open 24 hours
Need to update hours for holidays or special events? There’s an option for that too—use “Add special hours” to keep customers in the loop when you’re open outside of your regular schedule.
Step 3: Fixing Incorrect Business Info (Name, Address, Phone, etc.)
Wrong phone number? Address typo? Here’s how to quickly set things right.
- Within the “Edit profile” screen, look for “Business information.”
- Find anything outdated (Name, Address, Phone, Website, etc.)
- Click the pencil icon next to the info you want to revise.
- Make changes, double-check for accuracy, and hit “Save.”
Extra Tips for Accuracy
- Make sure your address follows standard formatting (Street, Suite #, City, State, ZIP).
- Double check phone numbers for area codes, and website links for typos.
- Keep your description up to date—add new services as you offer them.
Step 4: Understanding Google’s Review & Approval Process
Once you’ve made changes to your Google Business Profile, don’t expect them to go live instantly. Google does a quick review to avoid fake or spammy edits.
- Most changes are approved within 10 minutes, so be patient.
- Major changes (like a new address or business name) might need further verification—Google could email you for extra confirmation, especially if something looks suspicious.
As Jon Dodson puts it:
“Stay ahead of the game. Update before your customers spot something wrong, not after.”
Step 5: Making Changes on Your Phone
Out running errands and realize your posted hours are off? No worries, you can use your smartphone.
- Open Google Maps app (while logged into your business account).
- Search for your business, tap your Business Profile.
- Tap the “Edit profile” or pencil icon to update info just as you would on desktop.
It’s that easy. This feature is awesome for those weekend or last-minute changes when you’re not near a computer.
Best Practices: Keep Your GBP in Top Shape
- Schedule a monthly review: Pick one day each month to check your GBP details.
- Update for every change: Don’t just update seasonally—if something changes (like new phone number, services, or shortened hours), fix it that week.
- Respond to customer edits: Customers can suggest edits to your profile; keep an eye on notifications so you can accept or reject them.
One bad experience—like finding your business closed unexpectedly—can be the difference between a loyal customer and a negative review. Regularly verifying your business info ensures your customers always know exactly when and how to reach you.
Get Help from the Pros
If you’re stuck or want to be 110% sure your GBP is solid, that’s where we come in. At LocalBizGuys, we help local business owners like you keep things accurate, optimized, and working for you—not against you.
- Got a question or need a walkthrough? Ask us here.
- For tips, strategy, or GBP troubleshooting, check out our blog.
- Or just contact us for hands-on help.
Final Word: Don’t Set It and Forget It
Keep your Google Business Profile fresh and up to date, and your business won’t just avoid customer headaches—Google will reward you, too. An accurate profile is more likely to show up in the coveted “3-pack” of local search results, putting you front and center for new business.
“Keeping your GBP dialed in is hands-down the best way to stay visible, trustworthy, and competitive,” says Jon.
Ready to give your GBP some love? Review those details today, and set a reminder to check them again next month. Your future customers (and your bottom line) will thank you for it.
